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This week on Good People, Samantha Slabaugh Marketing Manager for The List, joined us in the studio to talk about creating the culture inside one of Atlanta’s Best and Brightest Companies to Work For.
The List is a B2B prospecting and sales intelligence platform that provides business development professionals within the advertising, marketing services, media and sponsorship industries access to verified marketing, advertising, and media decision maker contact information. Clients utilize The List for ad agency business development, ad sales, corporate sponsorship, and other marketing opportunities.
Sam talked about why The List decided to participate in this year’s Best and Brightest Companies to work for competition, because they’re growing as an organization, have developed and cultivated an internal culture that focuses on collaboration, fun, passion, and creativity.
“We can’t achieve unparalleled growth without the aid of all of our employees, and we recognize that we must foster a positive and productive work environment in order to reach our full potential.”
As Marketing Manager, Sam is responsible for developing and managing client retention, lead generation, product innovation, and brand awareness through a multitude of channels such as email, direct, tradeshow, public relations, online marketing, and social media. Samantha graduated cum laude from the Grady School of Journalism at the University of Georgia in 2006 and has since fulfilled various business development, public relations and marketing positions within the advertising and marketing services industry. Her passion, first and foremost, has always been writing – both creatively and professionally – and she currently is the sole U.S. Contributing Writer for a European subsidiary of MTV Networks called MTVSticky.com.
Atlanta’s Best and Brightest Companies to Work For is an awards competition providing the business community with the opportunity to gain recognition showcase their best practices and demonstrate why they are an ideal place for employees to work. This is the premier awards symposium that celebrates those companies that are making the lives of their employees better as well as the community as a whole. The program provides yearlong education, benchmarking, assessment tools and interaction amongst the best employers.
For more on The List, visit www.thelistinc.com
For more on Atlanta’s Best and Brightest Companies to Work For, visit http://www.101bestandbrightest.com/regions/atlanta